Wholesale

the charmie bar

The Charmie Bar is an interactive storytelling experience that transforms your shop into a place of connection and creativity. Each charm holds meaning, allowing customers to build their own personalized necklace or bracelet that tells their story — one piece at a time. More than just jewelry, the Charmie Bar invites guests to slow down, reflect, and create something deeply personal. It adds warmth and wonder to your space, encourages repeat visits, and turns everyday shopping into a moment they’ll remember. With the Juniper touch of feminine flair and heartfelt detail, your customers don’t just leave with a piece of jewelry — they leave with a piece of themselves.

YOUR OPENING COLLECTION

No two Juniper stockists—or their customers—are exactly alike. That’s why we build each opening collection together, thoughtfully curating the right mix of Keepsake Strands, Signature Chains, and charms for your space, customer, and vision.

A full charm assortment often fills four of our signature egg trays, creating an abundant, treasure-filled experience with plenty to discover. From there, we’ll help you select the chains, strands, displays, and finishing details that make the collection feel beautifully suited to your shop. Your investment will vary depending on the size and assortment we create together. Once your wholesale account is approved, we’ll connect personally to begin building your Juniper collection.

LET’S GET ACQUAINTED

Once we receive your wholesale application, we’ll review your shop, location, customer, and vision to make sure Juniper feels like the right fit. If it feels aligned, we’ll reach out personally to learn more about your space and what you’d like to offer. From there, we’ll curate a thoughtful assortment of Keepsake Strands, Signature Chains, and charms specifically for your customer. You’ll receive a personalized proposal with your collection, investment, payment details, and next steps before anything is finalized. This isn’t a one-size-fits-all package—it’s a collection we build together.

CURATING YOUR COLLECTION

You’ll work directly with Elise to build an assortment that feels right for your shop and the customers you know best. Together, we’ll consider your aesthetic, price points, available space, and the way you envision customers interacting with the collection. From exclusive Keepsake Strands and Signature Chains to a generous mix of meaningful charms, every selection will be made with intention. The result is a cohesive, abundant jewelry bar that feels distinctly Juniper while still belonging beautifully inside your store.

Fulfillment + Restocks

Because every Juniper collection is thoughtfully curated for your shop, fulfillment timing may vary depending on the size, assortment, and availability of your selections. We’ll share an estimated timeline with your proposal and keep you updated as your order is prepared for shipment. As your collection begins to sell, we’ll continue working with you to replenish bestsellers and introduce fresh Keepsake Strands, Signature Chains, and charms. Restocks can be tailored to what your customers are responding to, allowing your Juniper offering to evolve naturally over time.

Exclusivity

We believe every shop deserves its own little slice of Juniper magic — which is why we offer exclusivity by zip code. This helps protect your investment and keeps your Charmie Bar experience feeling special and unique to your community. Our goal is to build lasting, heart-led partnerships, not competition. When you carry Juniper, you’re not just stocking jewelry — you’re curating a story your customers can’t find anywhere else.

Sign up to carry the Charmie Bar and transform your shop into a space for connection, creativity, and charmie-filled storytelling.