Meet the founder

Hey there, I’m Elise! Indiana is my birthplace and my heart-place. I come from a tribe of tireless self-starters, so it was only a matter of time before I caught the bug. Back in 2015, I kicked off my entrepreneurial journey right from the cozy confines of my spare bedroom. At the time, I was working as a medical sales rep, using my earnings to fuel my first business venture. From pop-ups to online sales, I soon traded my makeshift office for a bona fide brick-and-mortar space, and voila - my boutique was born! Fast forward 8 years, I found myself pregnant with my fourth bundle of joy, following a heartbreaking miscarriage. It was time to hit the pause button on retail so I handed the store off to two of my sisters. Having dabbled in permanent jewelry for about six months in my store, I decided to keep it as a sideline while I reveled in the joys of momhood. But momming full-time was a short-lived affair, and before I knew it, I was back at the drawing board - or rather, dining table - crafting jewelry while the kids napped and hosting pop-up jewelry events!